vs Clarity

Clarity is free replay. That is the whole product.

Microsoft Clarity gives you heatmaps and session recordings at $0. It is popular because it is free and because watching a cursor feels like insight. Cookie Free Analytics will not record anyone.

What they actually are

Clarity is a behavior tool: rage clicks, heatmaps, recordings. It uses cookies / identifiers in the usual Microsoft way. Lawyers in the EU treat it like analytics-plus-replay, because it is. The price is the data.

When to pick them

You need to see a form break on mobile and you have consent for replay. Fine. Use it with a banner, or don’t use it.

When to pick us

You wanted a count, not a film of the visitor. You do not want Microsoft on the brochure site. You do not want to explain recordings to a DPO.

The honest bit

Replay answers questions we cannot. We will not add it. If the question is “where do they rage-click”, Clarity or Hotjar. If the question is “did they arrive”, us.

Questions

Is Cookie Free Analytics a Microsoft Clarity alternative?

Not for recordings. Yes if you installed Clarity because it was the free GA alternative and you only needed traffic numbers.

Also compared: Google Analytics · Plausible · Simple Analytics · Fathom · Matomo · Cloudflare Web Analytics · All 16