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vs Mixpanel

Mixpanel is for events in a product. We are for pages on a site.

Mixpanel invented a generation of “track this click”. It is good at that. It is a poor blog counter and a poor fit for a site that should not set a cookie.

  • Job

    Cookie Free Analytics
    Web pageviews
    Mixpanel
    Product events + identity
  • Cookies

    Cookie Free Analytics
    No
    Mixpanel
    Typically yes
  • Retention / cohorts

    Cookie Free Analytics
    No — by design
    Mixpanel
    The product
  • Price model

    Cookie Free Analytics
    Pageviews
    Mixpanel
    Events / MTUs
  • Hosted

    Cookie Free Analytics
    Frankfurt + Ireland
    Mixpanel
    Mixpanel cloud

What they actually are

Event analytics for product teams: cohorts, retention, funnels, identity. Pricing follows events and MTUs. Cookies or logged-in identity are assumed.

When to pick them

You have users, not just visitors. You care who came back in week 4. That is Mixpanel, Amplitude, or PostHog.

When to pick us

The marketing site should not join that graph. Count the docs and the pricing page with a 1 KB script. Leave Mixpanel inside the logged-in app.

The honest bit

We have no retention report worth that name — a daily hash cannot do week-4 cohorts. If someone promises you that without identity, they are lying. We will not.

Questions

Is Cookie Free Analytics a Mixpanel alternative?
No for product analytics. Yes only if Mixpanel was overkill for a brochure site and you want cookieless pageviews instead.
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